Why are big companies so mediocre?
I’ve had senior jobs at huge companies with billions of revenue, and at startups that are merely a twinkle in the eye of their founder. Along the way I’ve often despaired at the time, money and talent...
View ArticleThe difference between a failed business and a successful one, in five key...
A while back I wrote a blog about “40-year-old marketing directors not understanding social media”. It sparked a lively debate. One of my arguments was that many of today’s senior marketing execs had...
View ArticleIn business, simplicity is difficult
Businesses get caught up in their own brilliance. This danger is particularly acute in industries like technology, communications and finance, where "being clever" and delivering "the latest thing" is...
View ArticleThe digital gold rush: why business is hungry for 'big data'
This year has been the year that "big data" has entered the language of business, as the new must-have part of a company's digital strategy; Google searches for the term have quadrupled in the last 12...
View ArticleIf it worked for Obama, it'll work for British businesses: how data can...
British businesses still don't know how to use data. A major, lottery-funded report into data use reveals that British firms face tough cultural and institutional challenges if we want to become a...
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